Magazine ad screenshots - development

Target audience profile

I wanted to create this video to show exactly who my target audience is. I have been inspired by the style that Alessia Cara shows and I have tried to focus my target audience on the same target audience that she has.

Digipak screenshots- development

Magazine advertisements ideas

Digipak information

After thinking about what should be in my digipak, I have finalized the information inside.

- Singer's name; Abbie Rose
- Album Title; Ordinary Me
- Message Inside;

THANK YOU SO MUCH FOR PURCHASING MY ALBUM AND FOR SUPPORTING ME AS AN ARTIST. YOU ALL MAKE ME FEEL BETTER IN MYSELF AND MY AIM IS TO GIVE THE SAME LOVE BACK. I WANT TO MAKE EVERYONE FEEL BEAUTIFUL AND REALISE THAT THEY ARE PERFECT IN EVERY WAY. NO ONE HAS FLAWS AND EVERYONE IS UNIQUE IN THEIR OWN SPECIAL WAY. MY DEBUT SINGLE 'SCARS TO YOUR BEAUTIFUL’, WAS MAD EIN HOPE TO INSPIRE PEOPLE TO BELIEVE THAT WHO THEY ARE IS THE BEST PERSON TO BE

 ABBIE ROSE XX

 

Abbie Rose xx

- Tracklist;

SCARS TO YOUR BEAUTIFUL

ME

YOUNGER DAYS

MAKE UP

BE YOU

ALIVE

HAPPINESS

PROMISES

FOREVER

STAND BY ME

BY MYSELF

ON MY MIND

WHO ARE WE

LIVE AND LAUGH

I have chosen 14 songs for the album as after researching different digipaks quite a lot had around that number of songs. Here I have stuck to a convention. The song names that I have chosen are all made up (apart from scars to your beautiful) and things that could relate to image and feeling good about yourself. The name of my singer is Abbie Rose because both names go well together and it is a simple name. I did not want to have an exotic name because I wanted my target audience to feel a sense of normality and as though they can relate to this girl because she is normal just like everyone else. I chose the title 'Ordinary Me' again to help the target audience relate to the singer and because I didn't want the album title to be too long. Ordinary Me would should to her fans that she is trying to tell them that she is just like them. I chose to write a message inside the CD cover to engage the fans more. It is a lot rarer to buy a CD now because of technology creating free ways of listening to music. This message should be an added extra that might make the target audience actually want to buy the album.

Friday 21st Coursework deadline Checklist

I have decided to create a checklist that shows what I have left to do and to give me a clear plan of exactly what needs to be finished on Friday. I am filming with Meg tomorrow to complete all the footage for the video.

Digipak ideas

 

This was a mindmap that I created to help with more ideas for creating a digipak. I want to use a simple format for the overall look of the digipak and I will have a message on the inside from my singer talking to her fans about how they should feel confident in themselves and to say thank you for buying the album. I have tried to think of a name for the album and that is 'Ordinary Me'. I think that this relates well to the idea of the singer portraying the message of being yourself and who you are is okay. Here is a list of ideas that I had for the tracklist: Scars to your beautiful, Me, Younger days, Make up, Be you, Alive, Happiness, Promises, Reality, Forever, Stand by Me, By Myself, On my Mind, Who We Are. These aren't the final song choices but they are just random names that I thought of that linked to the idea of image and feeling beautiful in yourself.

Filming

The final filming that needs to take place is which Meg who plays the storyline character of my video. I have around 3 different parts I need to do with her and these are located in the dining room, the bedroom and a car. I plan to ask for a specific day to film these parts with Meg and will ask them into my video as soon as I get them.

Practice photos for ancillary tasks

This is a post to show the practice photos for the digipak and magazine advertisement. They are very basic photos just to experiment with Katie to see what kind of things I want to put on my ancillary tasks. It will give me a chance to create draft versions with them.

 

I experimented with medium portrait and landscape shots as my idea was to zoom in closer on the face. I took medium shots incase I decided I didn't want just her face in it. I experimented with different poses which will hopefully help when taking the photos for the real version.

Feedback from Draft 3

Issy Farmer (17 year old female) - I really like the storyline, but some parts need to be worked on as they can be quite confusing when not explained properly. I like the shots that's you have used and all the angles work really well.

Ryan Scott (17 year old male) - I like the cuts from each clip as they go together well but there could be less slow motion shots. They look good but I think there are too many. The storyline also has a good idea that it is based around.

Amaya Dellar-Moy (18 year old female) - I really like this video as I think the storyline works but a few bits are confusing. The different shots look really nice and the background goes well with the character as it shows a teenage girl in a teenage room.

Daniel Cowley (35 year old male- out of my target audience, but I asked him anyway just to get feed back on the type of shots that I used) - The shots look really good and there are too many slow motion shots but they do actually work quite well. I like the different shots between the two girls as the wall in each of the shots is the same so you can tell they are kind of part of the same thing.



I have learnt from this feedback that I need to go back through my music video and look at what slow motion shots I have and if I can improve on the storyline and what is happening.

Meg's character

This is Meg Williams. She is going play the storyline character in my video. She will be portraying a teenage girl who isn't confident in herself and gets dressed up to try and make herself look and feel better. The song talks about how a girl should feel happy in herself and not count on what other people say or make up to make her feel better. I want to portray this message in my video by showing Meg's character realising that she doesn't need make up and that she should just feel happy in herself.

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Katie's character

Storyboard for katie

It was difficult to draw a detailed storyboard for the footage that I would be capturing with Katie as each shot would look very similar. Instead I created three main shots that I wanted to look at and will go through each of these shots with the whole song and Katie lip syncing around 2 or 3 times each. Here is my plan:

Filming schedule with Meg

This is a picture of the filming ideas that I had for videoing with Meg.

The Set/ Location

I decided to set my music video in my house. This would create the atmosphere or a normal house and is really easy to access. The main room that I will be using for my video, is my bedroom. Seeing as I am a teenager myself it will create the idea of a normal teenage room to make the video seem more realistic.

Next Steps

Storyboarding

Here are pictures of the story boards that I have created to help me with filming with Meg for my music video. I plan to create another storyboard similar to these ones for the filming that I plan to do with Katie. In year 11 I had to create a music video and without story boarding it was very hard to decide what I wanted to do on the spot. I have learnt from that and now have decided to really plan out everything that I want to do.

Narrative Theory

My plan

As I have changed my idea I though that it would be appropriate to use the 'hair' videos I had created as practice videos. This means practicing with my cast, with the camera, lighting and with editing. This will allow me to plan out exactly what I want to film for my actual video. When working
with Meg I realized that it was really easy to say exactly what I wanted her to do. We worked well together as Meg found it quite a fun experience. Next time, I will do exactly what I did before but do a little more planning for the shots that I want. Although I had created a storyboard and planned out with meg before hand what I wanted her to do, during the process we both thought of quite a lot of new or better ideas. This was really useful as Meg is also a part of my target audience, so this way I knew exactly what she wanted in the video which would have acted as what my part of my target audience would have wanted in the video.

I have created a plan for the next couple of posts and I want to start filming for my new idea

- Post Little Mix videos- explain the shots I used and which ones I liked and which ones I didn't like

- Introduce my new character- Katie and Meg have two different characters. Katie is the singer and Meg is just an actress in the video. Take shots of Katie for Digipak and magazine advertisement

- Video Analysis of Haillee Steinfeld's song 'Starving'- focusing more on the target audience this time

- Video Analysis of Hair by Little Mix - talking about the shots that I like and what parts inspire me

- Storyboard for my new song

- A target audience video. Asking someone who is in my target audience questions about my new character and the sort of music that they like - video

- Filming Schedule, when I am filming with meg and when I am filming with Katie, these can both be at separate times as they are not in the video together

- Footage for my new video- A practice run of editing the footage together

Checklist

Here I have created a list of everything I hope to have finished by the end of my coursework :